Social Media Tips and Techniques – Verify the effectiveness of an Influencer
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Social Media Tips and Techniques Verify the effectiveness of an Influencer This is a very difficult time to be in marketing. Ad blockers are diminishing returns and overwhelming information density makes it hard for our message to be heard on Facebook, Twitter, and other channels.This is one reason influence marketing is so important today. Even small companies and agencies need to tune into people who can effectively carry a message online to an engaged audience.But how do you know if an influencer is influential? After all, it’s easy to fake Twitter followers and likes, right? Here’s a simple hack to test the effectiveness of a potential influencer, and the key is Twitter lists because they’re difficult to game.When people really want to pay attention to you, they put you above the noise by assigning you to a Twitter list. So this is a great signal that you’re commanding attention and actually reaching people. The problem is that Twitter makes it hard to see that number. Here’s a workaround. Hire a Hacker First, use the free version of TweetDeck and find the person you want to check out. Next, click on his or her Twitter handle and you’ll see a profile that shows the number of Twitter lists the person is included on.Finally, divide the number of Twitter lists by the number of followers. If the number is higher than 5%, you’ve found an influencer. If the number is lower than 5%, that person is not really very influential.
Ever look for people on LinkedIn, but the search results you see are restricted based on your membership level? Because the majority of profiles are indexed on Google, you can use the search engine to do a more comprehensive search. Hire a Hacker For example, if you find that you can’t access the full profile information of someone on LinkedIn, go to Google and type:site:linkedin.com “name of person”If you’re looking for an Ethical Hacker who mention New York in their profile, you can type the following into Google:site:linkedin.com//pub “Ethical Hacker” New YorkNow you can see much of the information LinkedIn’s barriers hide from you.
There are tools that save long-winded tweeters, but they really just add a link that takes the reader to a website, out of the stream. Here’s a hack that lets you run long, while keeping your readers right there on Twitter.First, send a tweet as you normally would … but end it with an ellipsis or a cliffhanger of some kind. Hire a Hacker Next, reply to your own tweet! You can do this from your own stream. There’s no need to leave the @mention of yourself in there. Remove it so you don’t look like you’re talking to yourself.Now, visitors who see the first tweet (or either of them) in your stream can see the full length of the super-long tweet by clicking the View Conversation link.You’ve broken out of the 140-character jail. It’s definitely a hack in the truest sense, but it works!
S4S (also known as Share for Share or Shoutout for Shoutout) is a tactic in which you form mutually beneficial partnerships with other influencers in your niche/market. Basically you post each other’s content with a reference or tag to each person on an agreed-upon social media platform.We used this social media hack and have gone from 0 to 400,000+ followers on Instagram in under a year. Hire a HackerI t’s great because the hack works on any social media platform: Twitter, LinkedIn, Facebook, Instagram, Pinterest, Periscope, you name it!
